Publishing

Royalties for Artists

Written by Martin Shapiro on Monday, 02 September 2013. Posted in Publishing

Royalties for Artists

When hiring an artist to draw your book, the subject of royalties may came up during contract negotiations. As a publisher or a writer who's doing a creator-owned book, it's up to you whether you're willing to give back-end royalty compensation in addition to a work-for-hire page rate.

At the risk of upsetting some artists who frequent this website, my suggestion to most writers of independent, small press comic books is to not offer royalties if you're already paying a respectable upfront page rate.

New Opportunities in Graphic Novel Publishing

Written by Martin Shapiro on Monday, 12 November 2012. Posted in Publishing

New Opportunities in Graphic Novel Publishing

The American comic book industry has a tremendous amount of untapped potential. There is room in the market for many more styles of comics. The industry needs to advertise its products better and reach out to people who are not already buying comic books. For example, one key demographic group who has been chronically under-served is the female audience.

The Death of Comic Books

Written by Martin Shapiro on Friday, 09 November 2012. Posted in Publishing

The Death of Comic Books

Due to a recent string of popular Hollywood blockbusters that were based on comic books, the market for comics and graphic novels has maintained respectable sales numbers for certain well-known superhero titles. According to Nielsen BookScan, which tracks retail book sales, graphic novel sales in U.S. bookstores have grown in recent years. Bookstores have devoted more and more shelf space to graphic novels, bound collections, and manga.

Comic Book Publishing - The Status Quo

Written by Martin Shapiro on Wednesday, 07 November 2012. Posted in Publishing

Comic Book Publishing - The Status Quo

For the last 25 years, the competitive environment of the American comic book industry as remained essentially the same. Two publishers, Marvel Comics and DC Comics, continue to dominate the playing field. These giants control roughly 70% of the market share. They have been around for decades and have the most widely known characters. Marvel owns Spider-Man and The Avengers. DC has Batman and Superman.

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