Publishing and Marketing Your Graphic Novel
Publish a book in today's digital market
Learn the secret tricks and strategies used by industry insiders
Become a guerrilla marketing expert
So, you've written and produced your first graphic novel. It’s sitting there on your computer. Now what?
Finishing the book is only half the battle. Once you have all your art files properly formatted and ready to send to the printer, it’s time to distribute and market your baby and make some money! You can either sign a deal with an established publisher or self-publish. Whatever you decide, you need to understand how the publishing game really works today and the best ways to sell books in the digital age and attract the attention of movie producers.
This advanced level course will show you how to successfully publish your comic book in both printed and e-book formats. You'll learn how to avoid the common mistakes made by beginners and how to use the power of social media to build a large following of true fans.
Topics covered include:
- Publishing deals and contracts
- Self-publishing on a tight budget
- Retail store distribution
- Selling your book through Amazon
- Digital books for iPad, iPhone, Android, and Kindle
- Motion comics with voiceover, music, and sound effects
- Building a website
- Adding a shopping cart to your website to sell products
- Book reviews and interviews in magazines and blogs
- Conventions and in-store book signings
- Guerrilla marketing tactics
- Social networking for business
- Using YouTube video trailers to generate buzz
Most of this insider information is NOT available in how-to books or online.
The instructor usually brings in a guest speaker for Q&A for the last 30 minutes of class, typically a high-level writer or a senior editor from a publishing company. Prior guest speakers have included screenwriter David Hayter (Watchmen, X-Men), producer Scott Mitchell Rosenberg (Cowboys and Aliens, Men In Black), comic book writer and screenwriter Marc Guggenheim (Green Lantern, Arrow, No Ordinary Family), and publisher Matt Hawkins (President of Top Cow – published The Darkness, Witchblade, Wanted).
This class is available in 2 formats:
1. Live WebinarAn instructor-led course that takes place through our learning management system at a scheduled date and time. You have the ability to ask questions and interact with the instructor. The question–and–answer session normally occurs during the last 15 to 20 minutes of the webinar. If applicable, homework assignments can be emailed to the teacher for feedback.
Next Class Date:
Saturday, May 16, 2015 from 1:00 PM to 4:00 PM (EST)